Job Description

Associate Director of Content & Social Media

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Base pay range

$75,000.00/yr - $107,000.00/yr

Position Summary

The Associate Director of Content & Social Media is responsible for driving the YMCA of Greater San Franciscos digital storytelling and social media presence. Reporting to the Sr. Executive Director of Marketing & Engagement, this role ensures that content across our web and social channels reflects who we are: welcoming, inclusive, and always evolving.

As both a creative thinker and a handson contributor as an individual contributor (IC), this role manages content strategies and social media campaigns that engage audiences, strengthen our brand, and advance organizational goals. The role also ensures digital content is accessible, inclusive, and aligned with our brand voice. Working closely with the Growth Marketing Manager, Digital Marketing Coordinator (Web & Email), and internal teams, this role elevates our digital presence through compelling storytelling, consistent standards, and datainformed decisionmaking.

Job Responsibilities

• Build and maintain a content editorial calendar aligned with the Ys strategic pillars, campaigns, and community wellbeing goals.
• Lead editorial planning and content calendars across departments to ensure timely, coordinated storytelling.
• Develop and manage web and blog content that highlights programs, impact stories, and campaigns.
• Ensure all content reflects Ys brand voice, is welcoming and inclusive, and meets accessibility and readability standards.
• Partner with the Digital Production Coordinator on SEO structure, content layout, and use of visual assets.
• Monitor analytics and user feedback to refine content planning and performance.

Social Media

• Implement social media strategies that grow reach, engagement, and brand awareness.
• Create, curate, and publish content across the Ys consumerfacing social media platforms.
• Track trends, monitor analytics, and adjust social strategies to optimize performance.
• Collaborate with Growth Marketing Manager on integrated digital campaigns, ensuring consistency across web and social channels.
• Provide guidance and training for staff managing branchlevel or programspecific accounts.

Minimum Qualifications

• 3-5 years experience in content production, digital communications, or social media management.
• Strong understanding of social media platforms, trends, and best practices.
• Experience managing editorial calendars and crosschannel content.
• Knowledge of accessibility standards (WCAG) and commitment to inclusive communication.
• Experience with CMS workflows (WordPress preferred) and social media platforms (e.g. Hootsuite).
• Ability to analyze data (Google Analytics, social insights) and apply insights to improve engagement.
• Experience managing translation workflows, including vendor coordination and review processes.

Desired Qualifications

• Background in nonprofit, membership, or communityfocused organizations.
• Experience developing governance frameworks and editorial standards.
• Familiarity with design or content tools (Canva, Figma, Adobe Creative Cloud).
• Multilingual content strategy or translation workflow experience.

Work Environment & Physical Demands

This position requires regular inoffice work (4 days/week) and the ability to work at a computer for extended periods. May occasionally require lifting materials up to 25 lbs. for events or campaign support. Some evening or weekend work may be required to support special events or critical deadlines.

Disclaimers

• Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.
• All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact your manager if you have any questions about this policy or these job duties.
• This job description may not be allinclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
• Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.

The Associate Director of Content & Social Media position offers a salary of $75,000 to $107,000 per year. Based on experience, qualifications, and alignment with salary benchmarks for similar roles.

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